Data-driven research insights into Korean consumer behavior, cultural trends, and market dynamics.
G-STAR 2025, though smaller in scale, clearly highlighted Korea’s game industry trends: a strong return to PC and console titles, rapid expansion of K-game IP, and a shift toward UX-centered playable demos. Narrative-driven development also gained momentum. Despite reduced indie presence and the removed subculture zone, the event reinforced optimism for Korea’s gaming future.
The 2025 Osong Beauty Expo, held at the newly opened Cheongju OSCO Convention Center, highlighted the future of K-Beauty through exhibitions, conferences, and export consultations. Focusing on “Cosmeceuticals,” it showcased the cosmetics industry’s shift toward science-based innovation and expansion into Asia and Latin America. Korean beauty brands engaged with global buyers, building real partnerships. The expo is now a global K-Beauty hub and a flagship event of Cheongju OSCO.
The 30th Busan International Film Festival (BIFF) in 2025 is a global film festival that highlights the solidarity of Asian cinema, the revival of Korean cinema, and its crossroads with world cinema. With the newly established Busan Award and special programs, it will serve as a meaningful stage to capture industry changes and cultural trends.
Here's my review of the 2024 G-STAR game show, held annually in Busan. The most striking aspect of this year's event was that the games with large booths were mostly animation-based. It was particularly shocking that NCSoft, which showcased the realistic MMORPG TL in 2023, did not even have a booth in the B2C section this year. It felt like animation-based action RPGs and shooting games received more attention compared to realistic RPGs. The organizers promoted the 2024 event as the best in its
Incheon International Airport, South Korea's beacon of connectivity, is poised to celebrate a remarkable turnaround following the tumultuous impact of the global COVID-19 pandemic. After grappling with financial setbacks from 2020 to 2022, the airport is gearing up to report a net profit of 380 billion won in 2023, marking its first profitable year in four. Projections indicate that international passenger traffic will return to pre-pandemic levels by 2024, showcasing an inspiring recovery for o
The pulsating energy of G-STAR 2023 took Busan by storm, transforming BEXCO into a haven for gamers of all ages. Beyond the dazzling displays from industry giants like NCSoft, Smilegate RPG, and Netmarble, it was the diverse mix of attendees that truly set this year's event apart.Here are the key user insights: 1. Family-Friendly Gaming: G-STAR 2023 showcased a significant rise in family attendance, indicating a growing trend of parents engaging in gaming activities with their children. This hig
As I stepped out of the bustling Busan Bexco convention center on Thursday morning, the energy in the air was palpable, even though the weather was slightly cloudy. G-Star 2023, Korea's grandest gaming extravaganza, had kicked off, and I found myself amidst a sea of excited gamers eagerly anticipating the unveiling of yet-to-be-released games.The scale of this year's event was truly staggering, breaking records from the past. With 3,328 booths set up by 1,037 companies representing 42 countries,
The world of pop culture is a vast and ever-evolving landscape that captivates millions with its diverse content, imaginative narratives, and innovative technologies. In the heart of this realm lies the Seoul POPCON 2023 (Seoul Pop Culture Convention 2023) – a three-day extravaganza that brought together enthusiasts, creators, and industry professionals from around the globe to celebrate, explore, and shape the future of pop culture. From August 25th to 27th, the COEX Exhibition Center in Seoul,
It has been an amazing time for DRK to meet and talk with emerging and upcoming film directors and producers from South Korea. With our newly created friendships, we are sure that together we shall be able to pave new frontiers for Korean movies.
Direct Research Korea had a vibrant third day with several engaging discussions with emerging and renowned film directors in Korea. The day ended with getting a home cooked Indian meal! A warm message from DRK to all its viewers - Stay Fit!
The second day at BIFF was filled with immersive conversations with upcoming directors from across the globe. We listened carefully to their needs and hopefully shall usher their work forward globally through our research expertise.We thank the Chairperson of the Mongolian National Film Council, Ms. Choimpog for treating DRK to a night full of music and glamour. We look forward to our collaboration.
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One of the staff visited G-Star two weeks ago. Here is a quick review movie.#GStar#gameshow#korea
I visited and looked around the fair last 13th of October.More information for the show. @http://www.emobilityexpo.com [Fair Review] 2018 International smart e-mobility expo#fairreview #emobility #KoreaNow